The Story Behind Selection of "KitKat" for Android 4.4

365LIGA.BLOGSPOT.COM - Google does not choose the name " Key Lime Pie " to the latest Android version . Companies prefer the name " KitKat " for the Android operating system version 4.4 .

Consumption decisions trademark name chocolate food products is seen as a party coup Nestle marketing company known as a manufacturer of food products and beverages .

However , Google denied that notion and stated that neither party gives a price for this decision .

" It's not about the money , change , deal , " said Director of Android partnerships at Google , John Lagerling , the BBC , Tuesday ( 09/03/2013 ) . Instead , he asserts , the idea was completely done for something fun and unexpected .

Simon Myers , a marketing expert and consultant , warned that there is the potential for each dropped in a deal that Google and Nestle . " If your brand is connected with another , you are bound to be associated with other brands , good or bad , " said Myers .

If a brand has a reputation problem , then the other brand owners who will be affected the good name .

As Internet service providers and enterprise software , Google can not be separated from the various controversies , ranging from privacy issues to patent disputes . Android itself is called the U.S. Government as an operating system that plagued many malicious programs than other operating systems .

While Nestle had faced criticism in the past when companies promote implant powder for infants in developing countries .

Key Lime Pie goodbye , welcome KitKat

Rumors were circulating during this does indicate that the next version of Android will use the name with the first letter " K " . Well , the name that has been mentioned is Key Lime Pie . In fact , Google employees are already familiar with the name of Key Lime Pie to refer to the latest Android .

However , Lagerling story , so the name was not used after the company realized that very few people really know the taste of Key Lime Pie .

" One of the snacks that we keep in the office kitchen to accompany our programmers work late into the night is a KitKat . And , someone said , ' Hey , why do not we call KitKat ' . "

After that comes the idea , claiming Google Lagerling immediately contact the Nestle . The next day , a Swiss company that invited Google's Android team in a conference telephone call . Nestle expressed willingness within 24 hours.

" Frankly , we decided within an hour to say let's do this , " said Chief Marketing Nestle , Patrice Bula , told the BBC .

He admits there are risks trademarks KitKat will smudged or damaged even if the 4.4 version of the Android operating system is found to be no disruption or vulnerable to malicious programs . " Maybe I 'll get fired , " Bula said jokingly .

For Nestlé , this is a new way of communicating rather than have to do marketing with traditional ways .

Executives of both companies apparently held a secret meeting to discuss the plan of cooperation when the Mobile World Congress ( MWC ) in Barcelona , Spain , in February 2013 . Until finally , created the Android mascot is brown with KitKat logo on his chest .

" Keeping secrets is crucial to Google's strategy . Absolutely not leak , " said Bula .

Now , Nestle plans to distribute more than 50 million chocolate KitKat with Android mascot form to stores in 19 countries , including the UK , USA , Brazil , India , Japan , and Russia .

KitKat Android mascot statue is currently on display at the Google headquarters in Mountain View , California , USA . Many Google employees were shocked by the statue and found out that the Android 4.4 code name is KitKat .

" I think it's a big surprise to many people , including Googlers ( Google employees ) , " Kagerling closed .

Origins Android

Android mobile operating system was first created by the company Android Inc. , which is based in Palo Alto , California . Android to build their core program ( kernel ) Linux .

I then bought all the shares of Android Inc. in August 2005 . The founders of Android is finally working for Google , as Andy Rubin , Rich Miner , Nick Sears , and Chris White .

Google began to seriously develop Android to enter the global mobile device market with the release of Android version 1.1 in March 2009 . Android to be adopted by mobile device manufacturers . In fact , he is now adopted by the cameras and televisions .

Google also released the source code ( source code ) for Android application developers and provide an online application store Google Play Store ( formerly the Android Market ) .

Two months later , Google released Android version 1.5 codenamed " Cupcake " . From this starting Android code names based on names and cakes or desserts in alphabetical order that begin with the letter C.

Here is the code name of the Android version , and from time to time :

- Android version 1.1
- Android version 1.5 ( Cupcake )
- Android version 1.6 ( Donut )
- Android version 2.0/2.1 ( Eclair )
- Android version 2.2 ( Froyo : Frozen Yoghurt )
- Android version 2.3 ( Gingerbread )
- Android version 3.0/3.1 ( Honeycomb )
- Android version 4.0 ( Ice Cream Sandwich )
- Android 4.1/4.2/4.3 version ( Jelly Bean )
- Adnroid verso 4.4 ( KitKat )